Outbound · Training & QA

Train every agent on the calls that actually close.

Cadence runs voice simulations against difficult buyer personas, then replays every conversation — word-by-word — so managers can coach the moment a deal slipped, not the week after.

No card. 14-day pilot.
cadence.app · review · call_8f3a2c
completed02:47
Scenario
Cold outbound — Logistics
Trainee
Maya Okafor
Difficulty
Tier 3 · objections
Date
May 14, 14:22
0:04
Trainee
Hi, this is Maya calling from Northwind Logistics am I catching
0:09
Trainee
you at a good moment, Mr. Alvarez?
0:12
AI · Mr. Alvarez
Honestly, I'm in the middle of something. What's this about?
0:17
Trainee
Totally fair. I'll keep it to thirty seconds we work with regional
0:22
Trainee
carriers on freight visibility and I noticed you've been quoting
0:28
AI · Mr. Alvarez
We've looked at a couple of those tools. The integration was painful.
0:34
Trainee
That comes up a lot. Curious was it the EDI piece, or the TMS side?
Overall score
84/100
+6 vs last
Discovery92
Objection handling78
Empathy88
Compliance100
Close strength64
Coach note · 1:14
Nice mirror on the EDI objection — but you let the silence break too fast. Try a 2-beat pause next time.
00:36 / 02:47
1.0×
TraineeAI persona3 coach notes
0.5×0.75×1×1.25×1.5×
↑ Manager review · synchronized transcript · word-level scrubbingOne screen. Every call. Every word.
Trusted by outbound teams from 4-person SDR pods to 800-seat call floors
Northwind
Vellum Sales
Atlas BPO
Harbor & Co
Quadrant
Lighthouse
Meridian
Cobalt Group

Measurable outcomes from week one.

Pilots run in 14 days. Floor leads stop watching the same hire fumble the same objection three months in a row.

62%
reduction in time-to-first-quota for new SDRs
N=480, 6mo cohort
3.4×
more reps hitting conversion target by month two
vs control group
100%
of calls reviewed — vs the typical 2% sample
automated QA
11hrs/wk
manager time returned, per team of 12
self-reported
Prepare

Voice simulations against the buyers your reps actually get hung up on.

Spin up a difficult persona in seconds — a skeptical VP, a price-shopper, a gatekeeper. Reps practice the dial, the discovery, the objection sequence. The AI pushes back convincingly. Live coaching prompts surface where they freeze.

Configurable personas
Spin one up from a prompt, a CRM record, or an uploaded ICP doc.
Real objections, not scripts
Pushback adapts to what the rep says — silence, deflection, prepared lines.
Live coaching hints
Inline whisper-prompts surface during the call, so reps learn in the moment.
In session
Cold call — Logistics buyer · Tier 3
01:24
A
Mr. Alvarez
VP Ops · skeptical · time-poor · had a bad vendor experience last quarter
Honestly, I'm in the middle of something. What's this about?
Totally fair — thirty seconds. We work with regional carriers on freight visibility...
We tried something like that. Painful integration.
That comes up a lot — was it the EDI piece, or the
Live coach: Good — name the specific pain. Stay quiet for 2 beats after he answers.
credits 84 → 83.6 · 12¢/min
Review

Every call, replayed at the exact word it went sideways.

Word-level timestamps mean a manager can search “EDI” across 2,000 calls and land on the four-second window where the objection actually came up — not skim a transcript hoping the audio matches.

cadence.app · review · call_8f3a2c
completed02:47
Scenario
Cold outbound — Logistics
Trainee
Maya Okafor
Difficulty
Tier 3 · objections
Date
May 14, 14:22
0:04
Trainee
Hi, this is Maya calling from Northwind Logistics am I catching
0:09
Trainee
you at a good moment, Mr. Alvarez?
0:12
AI · Mr. Alvarez
Honestly, I'm in the middle of something. What's this about?
0:17
Trainee
Totally fair. I'll keep it to thirty seconds we work with regional
0:22
Trainee
carriers on freight visibility and I noticed you've been quoting
0:28
AI · Mr. Alvarez
We've looked at a couple of those tools. The integration was painful.
0:34
Trainee
That comes up a lot. Curious was it the EDI piece, or the TMS side?
Overall score
84/100
+6 vs last
Discovery92
Objection handling78
Empathy88
Compliance100
Close strength64
Coach note · 1:14
Nice mirror on the EDI objection — but you let the silence break too fast. Try a 2-beat pause next time.
00:36 / 02:47
1.0×
TraineeAI persona3 coach notes
0.5×0.75×1×1.25×1.5×

Synchronized scrubbing

Click any word in the transcript — the audio jumps. Drag the playhead — the transcript follows. Both channels, always in lockstep.

Scoring you can defend

Each call scored against the dimensions you actually grade on — discovery, objection handling, compliance. Configurable per team.

Coach in the margin

Drop a note on word 1:14, not 'somewhere in the second minute.' The rep sees it pinned to the moment.

How it works

One pipeline. From dial to review, without a seam.

Audio captured dual-channel, transcribed with word-level timestamps, scored, indexed, replayable. The whole flow runs inside your tenant — nothing routes through third-party loggers.

01
Call start
session opens · scenario locked · credits authorized
02
Live capture
dual-channel audio · WebRTC · per-minute deduction
03
Post-call
S3 upload · Whisper STT · word timestamps
04
Replay & QA
synchronized highlighting · scoring · coach notes
Latency
<400ms
round-trip to AI persona
Transcription
Whisper v3
word-level · 49 languages
Storage
S3 / KMS
per-tenant key, your region
Scenario library

Built-in scenarios for the calls reps actually dread.

Or upload your own — pitch decks, objection docs, recordings — and Cadence builds matching personas.

Tier 1 · entrycurt · neutral
The gatekeeper
Executive assistant · protects the calendar · trained to deflect
Tests pattern interrupts and permission-asking phrasing
Practices the get-around without sounding salesy
Scored on: brevity, name-drop hygiene, callback negotiation
Tier 3 · objectionscold · interrupting
Burned by last vendor
VP Ops · had a painful integration · skeptical of all category players
Forces specific pain-naming over feature-listing
Tests the rep's ability to sit in silence
Scored on: discovery depth, objection mirroring, close timing
Tier 2 · qualificationwarm · evasive
The polite ghost
Mid-market director · agrees with everything · never commits
Surfaces the rep's tolerance for false-positive engagement
Practices commitment-extraction language
Scored on: qualification rigor, next-step specificity
Customer story · Northwind
“We used to grade two calls a week per rep and call it coaching. With Cadence we grade everycall, and we land on the exact ten-second window where a rep is losing the room. New hires ramp in six weeks instead of fourteen.”
D
Devon Park
Director of Sales Enablement · Northwind Logistics
Security & compliance

Built for floors that record every call.

Audio and transcripts live in your AWS region, encrypted with a per-tenant key. Cadence never trains foundation models on your data — full stop.

SOC 2
Type II
HIPAA
BAA on request
GDPR
DPA included
PCI
Redaction in pipeline
ISO 27001
Annual audit
TCPA
Recording disclosures
c
14-day pilot

Let your reps fail here.
Not on the live floor.

Bring a cohort of ten reps. We'll have them in simulations by Friday, and you'll be replaying calls by the end of week two.